Journal of Hospital Marketing and Public Relations

Aims & Scope

Currently known as Health Marketing Quarterly.

The mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, and society.

Health marketing is a discipline leveraging traditional marketing techniques and research driven strategies to protect and promote the health of individuals, communities, and populations.

The Center for Disease Control and Prevention (CDC) defines health marketing as "creating, communicating, and delivering health information and interventions using consumer-centered and science-based strategies to protect and promote the health of diverse populations".

Health Marketing Quarterly aims to publish impactful research, is willing to develop key innovative ideas with authors, and endeavors to be relevant to all health marketing stakeholders, including health consumers, researchers, managers, and policymakers.

The journal, constructed to be inclusive and international in scope, multidisciplinary and relevant to the health and business world in most of its articles.

Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health marketing in today’s complex environment.

The journal addresses important contemporary issues in the use of marketing for health by researchers and health care organizations, individual practitioners, and health services.

This includes the use of marketing to promote, position, deter, and enhance health and health services.

Health Marketing Quarterly accepts submissions regarding the development of the health marketing literature on both a conceptual and empirical basis including qualitative, experimental, and pilot studies that is relevant to researchers, practitioners, and policy makers.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Medicine, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Why Do Patients Select a Hospital?

  Citation: 37

  Authors: Jens, Jürgen

• A Resource-Based View of Partnership Strategies in Health Care Organizations

  Citation: 24

  Authors: Amy K., Thomas L.

• Improving Health Outcomes Through Patient Empowerment

  Citation: 22

  Authors: Thomas L., Dawn

• Pharmaceutical Counterfeiting and the RFID Technology Intervention

  Citation: 20

  Authors: Alberto, Cody, Phil

• Characteristics of Physicians Who Frequently See Pharmaceutical Sales Representatives

  Citation: 20

  Authors: Fadi M., Nile M., Kevin A.

• Healthcare Performance and the Effects of the Binaural Beats on Human Blood Pressure and Heart Rate

  Citation: 17

  Authors: Calvin

• Selecting Public Relations Personnel of Hospitals by Analytic Network Process

  Citation: 13

  Authors: Sen-Kuei, Kuei-Lun

• Ethical Considerations of Genetic Presymptomatic Testing for Huntington's Disease

  Citation: 13

  Authors: Alberto, Alicia, Andrew, Sue

• Nursing Presence, Patient Satisfaction, and the Bottom Line

  Citation: 12

  Authors: Jennie, Lynn, Phyllis

• The Utilization of Activity-Based Cost Accounting in Hospitals

  Citation: 12

  Authors: Dennis, Robert