Journal of Historical Research in Marketing

Aims & Scope

Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought.

Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context.

The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs.

In addition to regular full length research articles, the Journal occasionally features material under the following sections.

Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought.

These tend to be shorter (three to six thousand words) than the full articles that run in each issue.

Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history.

Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section.

JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics.

Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions.

Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	0.6
2024	0.50

SJR (SCImago Journal Rank)

Year	Value
2024	0.234

Quartile

Year	Value
2024	Q3

h-index

Year	Value
2024	22

Journal Rank

Year	Value
2024	19344

Journal Citation Indicator

Year	Value
2024	39

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• A history of the concept of branding: practice and theory

  Citation: 142

  Authors: Wilson, Sidney J.

• The evolution of conspicuous consumption

  Citation: 61

  Authors: Georgios, James A.

• The evolution of consumer well‐being

  Citation: 60

  Authors: Ethan, Jay

• Marketing and feminism in historic perspective

  Citation: 46

  Authors: Pauline

• Multilevel marketing and pyramid schemes in the United States

  Citation: 46

  Authors: William, Peter

• Historical methodology: the perspective of a professionally trained historian turned marketer

  Citation: 45

  Authors: Ronald A.

• Philip Kotler: some of my adventures in marketing

  Citation: 45

  Authors: Philip

• Marketing strategy

  Citation: 44

  Authors: Eric H.

• The subsiding sizzle of advertising history

  Citation: 39

  Authors: Stefan

• Capitalism, early market research, and the creation of the American consumer

  Citation: 38

  Authors: Douglas B.

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