Journal of Food Products Marketing

Aims & Scope

The Journal of Food Products Marketing serves as a forum for the exchange and dissemination of food marketing knowledge and experiences.

Designed to study the characteristics and outcomes of food marketing systems around the world, the journal critically examines contemporary food marketing challenges and solutions.

Scholars, practitioners, and public policymakers share practical and insightful information-both descriptive and analytical-on food marketing theory and practice.

The Journal of Food Products Marketing enables marketing specialists to stay up-to-date through theoretical and empirical insights and to make informed decisions by enhancing our understanding of the functions, institutions, and environments of food marketing systems.

The Journal of Food Products Marketing is an indispensable source of reference for all those involved in the planning and implementation of food marketing policy and practice, such as food processors, retailers, food service managers, government food and nutrition agencies, and service organizations.

The journal is valuable to academicians, researchers, professionals, and consultants in the food marketing, economics, business administration, law, consumer behavior, policy, food science, and nutrition fields.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.4
2024	3.60

SJR (SCImago Journal Rank)

Year	Value
2024	0.644

Journal Rank

Year	Value
2024	8954

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	43

Journal Citation Indicator

Year	Value
2024	294

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Agricultural and Biological Sciences and Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

  Citation: 139

  Authors: Archana, Sylvia

• Consumers’ Preferences and Attitudes Toward Local Food Products

  Citation: 137

  Authors: Maria Carmela, Vincenzina, Rodolfo M.

• Who's Buying Organic Vegetables? Demographic Characteristics of U.S. Consumers

  Citation: 124

  Authors: Rachael L., Carolyn

• The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention

  Citation: 111

  Authors: Lei, Ji

• Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior

  Citation: 110

  Authors: Md, Md Shamsul, Md Razib, Taslim, Md Rakibul

• Factors Influencing Consumers’ Willingness to Pay for Organic Fruits and Vegetables: Empirical Evidence from a Consumer Survey in India

  Citation: 106

  Authors: Ravi, Wolfgang, Nithya Vishwanath, Gustavo

• A Comparative Analysis of Global Halal Certification Requirements

  Citation: 98

  Authors: Ismail Abd, Zainalabidin, Juwaidah, Amin Mahir, Mohd Mansor

• Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

  Citation: 92

  Authors: Abdalla M., Abdullah, Samuel Oladipo, Zul Ariff

• Antecedents of Perceived Value and Repurchase Intention of Organic Food

  Citation: 86

  Authors: Deonir, Luciene, Fabiano, Gabriel Sperandio

• The Role of Plant-Based Foods in Canadian Diets: A Survey Examining Food Choices, Motivations and Dietary Identity

  Citation: 82

  Authors: Lisa F., Ana-Maria

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