Journal of Financial Services Marketing

Aims & Scope

Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services.

The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	4.3
2024	2.90

Journal Rank

Year	Value
2024	9177

Journal Citation Indicator

Year	Value
2024	568

SJR (SCImago Journal Rank)

Year	Value
2024	0.630

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	34

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Consumer acceptance of wireless finance

  Citation: 255

  Authors: Mirella, Martin, Ko

• Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust

  Citation: 207

  Authors: Ali A, Yogesh K, Nripendra P, Banita, Michael D

• Mobile banking innovators and early adopters: How they differ from other online users?

  Citation: 141

  Authors: Tommi, Mika

• Understanding the intention to use mobile banking by existing online banking customers: an empirical study

  Citation: 130

  Authors: Sindhu, R. K.

• Utilization of artificial intelligence in the banking sector: a systematic literature review

  Citation: 107

  Authors: Omar H., Irfan, Seung Hwan Mark

• Mobile banking and consumer behaviour: New insights into the diffusion pattern

  Citation: 102

  Authors: Mari, Minna

• Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image

  Citation: 97

  Authors: Riadh, Nizar, Ines

• Determinants of customer loyalty and share of wallet in retail banking

  Citation: 97

  Authors: Chris, Suzan, Greg

• Electronic banking in Finland: Consumer beliefs and reactions to a new delivery channel

  Citation: 89

  Authors: Heikki, Minna, Tapio

• Awareness of Islamic banking products among Muslims: The case of Australia

  Citation: 88

  Authors: Hussain Gulzar, Ralf

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