Journal of Direct, Data and Digital Marketing Practice

Aims & Scope

Cessation.The Journal of Direct, Data and Digital Marketing Practice provides an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world.

The journal is unique through being primarily written by practitioners, for practitioners, while retaining the rigour of an academic journal.

Central to the value readers gain from the Journal is the real-life insight provided into customer behaviours, multi-channel marketing strategies, marketing success stories and data-driven routes-to-market.

These are delivered through a combination of opinion pieces, case studies, business intelligence, reviews and whitepapers which have been carefully assessed for the quality of their thinking and content by the editorial board.

Since launching in 1988, the journal has consistently informed practicing marketers about the latest developments in channels, techniques and tools across the linked disciplines of direct marketing,data management and digital marketing.

Each article is subjected to double-blind peer review to ensure it is both rigorous and addresses and satisfies thepractical needs and concerns of marketers.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Web 2.0: Conceptual foundations and marketing issues

  Citation: 538

  Authors: Efthymios, Stefan J

• Opinion piece: Social media: Should marketers engage and how can it be done effectively?

  Citation: 142

  Authors: Glen

• Mapping customer journeys in multichannel decision-making

  Citation: 126

  Authors: Julia, Nipawan

• From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics

  Citation: 115

  Authors: Dave, Mark

• Apple iBeacon technology briefing

  Citation: 114

  Authors: Nic

• Customer experience in the omni-channel world and the challenges and opportunities this presents

  Citation: 90

  Authors: Glenn

• The rise of enterprise 2.0

  Citation: 55

  Authors: Jacques

• An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

  Citation: 54

  Authors: Loredana, Eleonora

• Dawn of the digital age and the evolution of the marketing mix

  Citation: 53

  Authors: Graham, Vandana

• Business reputation and social media: A primer on threats and responses

  Citation: 44

  Authors: Ines Schulze, Torben, Sven, Lucas, Maximilian, Raphael, Efthymios