Journal of Database Marketing and Customer Strategy Management
Published by Springer Nature
ISSN : 1741-2439 eISSN : 1741-2447
Abbreviation : J. Database Mark. Cust. Strategy Manag.
Aims & Scope
This is the definitive international quarterly for consumer-focused marketers.
It provides essential reading for those who need to keep in touch with the ever-evolving facets of Customer Relationship Management.
Published quarterly, it tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.
Every issue publishes: Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy and government Case studies: What the issue was, what was done, what the outcome was, and what could have been done differently Research: From the leading business schools and research institutes Models & hypotheses: Discussion of models and hypotheses relevant to marketing practice Legal update: Covering the complex issues of data protection Issues covered in the journal include: -customer relationship management -customer value -e-data and e-business -data mining -culture change -segmentation -competitor strategy -legal compliance -research-based CRM -data sourcing -direct marketing -customer loyalty -multi-channel marketing -media neutral planning -managing customers -credit risk management -software and hardware selection -lifestyle and psychographic data
View Aims & ScopeAbstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.