Journal of Current Issues and Research in Advertising

Aims & Scope

The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted.

The best of theoretical and applied data-driven works are welcomed.

Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.

All papers published in JCIRA go through a rigorous, double-blind, peer-reviewed process.

Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.9
2024	4.20

SJR (SCImago Journal Rank)

Year	Value
2024	1.669

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	45

Journal Rank

Year	Value
2024	1990

Journal Citation Indicator

Year	Value
2024	387

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Measuring Attitude toward the Brand and Purchase Intentions

  Citation: 1104

  Authors: Nancy, Surendra N.

• How Consumers Assess the Value of Advertising

  Citation: 461

  Authors: Robert H.

• Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

  Citation: 354

  Authors: Pola B., Kenneth R.

• Brand Placement: A Review

  Citation: 233

  Authors: James A.

• #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns

  Citation: 222

  Authors: Courtney Carpenter, Laura L., Mariea G.

• A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

  Citation: 203

  Authors: Alain, Francis

• Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences

  Citation: 198

  Authors: Pola B., Stephen J.

• Conceptualizing and Measuring the Perceived Interactivity of Websites

  Citation: 160

  Authors: Guohua, Guohua

• The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

  Citation: 155

  Authors: Vincent J., David E., Darrel D.

• Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website

  Citation: 154

  Authors: Mira, Shelly, Mikyoung

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