Journal of Consumer Marketing

Aims & Scope

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide.

Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.

We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion.

JCM seeks to blend both theory and practice.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	3.3

SJR (SCImago Journal Rank)

Year	Value
2024	0.967

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	122

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Targeting consumers who are willing to pay more for environmentally friendly products

  Citation: 1893

  Authors: Michel, Jasmin, Guido

• The myth of the ethical consumer – do ethics matter in purchase behaviour?

  Citation: 1113

  Authors: Marylyn, Ahmad

• Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

  Citation: 993

  Authors: Robert D., James A.

• Consumer Resistance to Innovations: The Marketing Problem and its solutions

  Citation: 979

  Authors: S., Jagdish N.

• The boundaries of strategic corporate social responsibility

  Citation: 761

  Authors: Geoffrey P.

• Measuring customer‐based brand equity

  Citation: 744

  Authors: Walfried, Banwari, Arun

• Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

  Citation: 660

  Authors: Stavros P., Michael, Robert, Markos H.

• The influence of firm behavior on purchase intention: do consumers really care about business ethics?

  Citation: 643

  Authors: Elizabeth H.

• Pro‐environmental products: marketing influence on consumer purchase decision

  Citation: 642

  Authors: Josephine, Ritsuko

• Thinking green, buying green? Drivers of pro-environmental purchasing behavior

  Citation: 468

  Authors: Andrea K.

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