Journal of Business-to-Business Marketing

Aims & Scope

The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving.

An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.

The Journal of Business-to-Business Marketing® features: -basic and applied research that reflects current business marketing theory, methodology, and practice -articles from leading researchers covering topics of mutual interest for the business and academic communities -a summary for business marketing practitioners and a structured abstract accompanying each article -commentaries from the business world provided by leading business thinkers -a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing Main topical areas covered by the journal include: business / organizational buyer relationship management, business / organizational buying behavior, business / organizational buyer-seller dyad, business / organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices / legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, ideas and experiences, managing innovations, business brands / packaging, industrial pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (industrial selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of the Internet on all areas of business marketing practice.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.5
2024	2.00

SJR (SCImago Journal Rank)

Year	Value
2024	0.546

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	39

Journal Rank

Year	Value
2024	10653

Journal Citation Indicator

Year	Value
2024	192

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Social Exchange Theory and Research on Business-to-Business Relational Exchange

  Citation: 480

  Authors: C. Jay, C. Michael, Robert E.

• Customer Value Assessment in Business Markets:

  Citation: 246

  Authors: James C., Dipak C, Pradeep K

• Relationship Value in Business Markets: The Construct and Its Dimensions

  Citation: 187

  Authors: Wolfgang, Andreas

• The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies

  Citation: 146

  Authors: Christian, Martin, Christof

• Client-Following and Market-Seeking Strategies in the Internationalization of Service Firms

  Citation: 101

  Authors: Anders, D. Deo

• Idea Logics and Network Theory in Business Marketing

  Citation: 97

  Authors: Catherine, Ian

• Adoption of Big Data Technology for Innovation in B2B Marketing

  Citation: 95

  Authors: Len Tiu, Robin, Merlin, Dr Eleni

• Separate or Integrate? Assessing the Impact of Separation Between Product and Service Business on Service Performance in Product Manufacturing Firms

  Citation: 92

  Authors: Rogelio, Heiko, Jeremy M.

• Business Marketing Comes of Age: A Comprehensive Review of the Literature

  Citation: 92

  Authors: David A., Richard E.

• Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link: Findings in a Business-to-Business Context

  Citation: 89

  Authors: Christian, Annette, Ajay

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