Journal of Business Strategy

Aims & Scope

The Journal of Business Strategy publishes articles with a practical focus designed to help readers develop successful business strategies.

Articles should say something new or different and may propose a unique perspective.

They should not offer prescriptions to CEOs on how to manage, but rather be directed toward middle and senior managers at companies of all sizes and types, as well as consultants and academics who want to think about their businesses in new ways.

Coverage: As one of the few journals dedicated to business strategy, JBS defines strategy in the broadest sense and thus covers topics as diverse as marketing strategy, innovation, developments in the global economy, mergers & acquisition integration and human resources.

We have a penchant for substantive, provocative and well-written articles.

We also like to break the mould and include articles on topics readers are unlikely to find in other business publications.

Metrics & Ranking

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• TECHNOLOGY AND COMPETITIVE ADVANTAGE

  Citation: 688

  Authors: Michael E.

• The Value of Brand Equity

  Citation: 455

  Authors: David A.

• TURNAROUND STRATEGIES

  Citation: 345

  Authors: Charles W.

• POSTMERGER INTEGRATION

  Citation: 330

  Authors: Paul

• Metaverse – the new marketing universe

  Citation: 323

  Authors: Svend, Philip, Marc Oliver

• RECONFIGURING THE VALUE NETWORK

  Citation: 304

  Authors: Verna

• The ultimate competitive advantage of continuing business model innovation

  Citation: 288

  Authors: Donald, Carol

• DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL

  Citation: 250

  Authors: Philip, G.

• THE CASE FOR CORPORATE SOCIAL RESPONSIBILITY

  Citation: 247

  Authors: Henry

• THE NEED FOR STRATEGIC FLEXIBILITY

  Citation: 219

  Authors: David A., Briance