Journal of Brand Management

Aims & Scope

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider: models and theories effectively used in brand management research and practice how the world's leading companies are managing their brands the latest thinking, techniques and initiatives used by agencies and consultants current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned applied research from leading business schools, research institutes and universities If after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process.

The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	4.1
2024	4.00

SJR (SCImago Journal Rank)

Year	Value
2024	1.514

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	75

Journal Rank

Year	Value
2024	2350

Journal Citation Indicator

Year	Value
2024	816

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Measuring perceptions of brand luxury

  Citation: 1073

  Authors: Franck, Lester W

• Country as brand, product, and beyond: A place marketing and brand management perspective

  Citation: 947

  Authors: P, D

• The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation

  Citation: 888

  Authors: Charles J, Naomi A, Joy M

• The employer brand

  Citation: 816

  Authors: Tim, Simon

• Toward a theory of brand co-creation with implications for brand governance

  Citation: 444

  Authors: Mary Jo, Majken

• Building brand commitment: A behavioural approach to internal brand management

  Citation: 436

  Authors: Christoph, Sabrina

• Do brand personality scales really measure brand personality?

  Citation: 419

  Authors: Audrey, Jean-Noël

• Country equity and country branding: Problems and prospects

  Citation: 415

  Authors: N, L

• The specificity of luxury management: Turning marketing upside down

  Citation: 397

  Authors: Jean-Noël, Vincent

• Consuming luxury brands: The relevance of the ‘Rarity Principle’

  Citation: 373

  Authors: I, G

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