Journal of Applied Marketing Theory

Aims & Scope

Journal of Applied Marketing Theory (JAMT) aims to publish articles that apply academic research to real-world marketing and business issues. Our goal is to provide valuable insights to both marketing practitioners and academics, while expanding our understanding of marketing issues.

We welcome a wide range of submissions, including empirical, theoretical, conceptual, and practitioner-oriented papers. All articles undergo a rigorous double-blind peer review process to ensure their relevance and quality. This process helps us maintain the highest standards of academic excellence and relevance to the marketing community.

For more information on our journal policies and submission guidelines, please visit our Policies page. If you have any questions or concerns, please don't hesitate to contact our Editor(s) in Chief.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Directory of Open Access Journals (DOAJ)
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Apc url
• Homepage
• Aims scope

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, ensuring accessibility and quality in research dissemination.

This journal does not charge a mandatory Article Processing Charge (APC). However, optional open access publication may incur fees based on the publisher’s policies. Learn more.

Explore journals without APCs for alternative publishing options.