Italian Journal of Marketing

Aims & Scope

The Italian Journal of Marketing is a peer-reviewed academic journal that publishes original research in the field of marketing.

It publishes new and thought-provoking articles that offer both theoretical contributions and methodological rigor, and is open to all theoretical and methodological approaches.

Since marketing research can contribute to business as well as societal effectiveness, the journal aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions.

This journal publishes papers on any aspect of marketing, including consumption and consumer behavior, communication, international marketing, retailing, trade marketing, business-to-business marketing, market and marketing research, pricing, new product development and more.

The types of article include empirically grounded research papers, research notes, position papers, and literature reviews.

In addition, the journal welcomes contributions that borrow perspectives from other disciplines in order to offer marketing scholars and professionals useful opportunities for critical reflection.

It is the official journal of Società Italiana Marketing, formerly known as Mercati & Competitività, which was founded in 2004.

View Aims & Scope

---

Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	0.710

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	14

Journal Rank

Year	Value
2024	7959

Journal Citation Indicator

Year	Value
2024	302

---

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

---

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

---

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Conceptualising and measuring social media engagement: A systematic literature review

  Citation: 86

  Authors: Mariapina, Simona

• Marketing in the era of COVID-19

  Citation: 84

  Authors: Janny C., Peter S. H.

• How digital technologies reshape marketing: evidence from a qualitative investigation

  Citation: 66

  Authors: Federica, Elisabetta, Giacomo

• Machine learning and artificial intelligence use in marketing: a general taxonomy

  Citation: 54

  Authors: Andrea, Andrea, Andrea

• The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots

  Citation: 47

  Authors: Lucrezia Maria, Luigi, Arianna

• The phygital transformation: a systematic review and a research agenda

  Citation: 42

  Authors: Cristina, Tiziana Russo, Marialuiza, Irene

• The next step in sustainable dining: the restaurant food waste map for the management of food waste

  Citation: 35

  Authors: Ludovica, Alessio, Giovanni, Carlo Alberto

• The role of the chatbot on customer purchase intention: towards digital relational sales

  Citation: 35

  Authors: Letizia, Giulio, Vittoria

• Sustainable packaging design and the consumer perspective: a systematic literature review

  Citation: 31

  Authors: Generoso, Riccardo, Barry J.

• Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study

  Citation: 28

  Authors: Francesca, Lala, Riccardo, Lamberto, Monica

---