International Review on Public and Nonprofit Marketing

Aims & Scope

The International Review on Public and Nonprofit Marketing, an international scientific journal, publishes English-language articles and case reports in the field of public and nonprofit marketing and closely related disciplines.

Relevant doctoral thesis reviews and book reviews are also welcome.

The main objective of the Review is to foster the study of marketing topics from an interdisciplinary perspective and provide a forum for researchers interested in examining these issues from practical and theoretical viewpoints.

Establishing a common vocabulary with which to discuss methods, procedures, results and experiences will improve the exchange of ideas between participants of varied backgrounds.

To be accessible to a diverse community of academics and professionals, the Review will only accept articles that display strict scientific rigor and excellent expository clarity.

First-rate scientific quality is guaranteed by a large editorial board composed of internationally recognized experts from prestigious academic and research institutions.

Papers submitted for publication are evaluated through a double blind refereeing process.

Manuscripts should not exceed 20 pages (450 words per page).

This page limit includes all figures, tables, appendices and references.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.1
2024	1.80

Journal Rank

Year	Value
2024	9463

Journal Citation Indicator

Year	Value
2024	348

SJR (SCImago Journal Rank)

Year	Value
2024	0.613

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	28

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

  Citation: 118

  Authors: Jayesh D., Dharmesh D., Yupal S.

• Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

  Citation: 109

  Authors: Shiwangi, Sanjay

• Place branding & place marketing 1976–2016: A multidisciplinary literature review

  Citation: 88

  Authors: Renaud

• Understanding university image: a structural equation model approach

  Citation: 77

  Authors: Paulo O., Helena B., Mário B.

• Motivations to volunteer: The role of altruism

  Citation: 73

  Authors: David J., Jane S., Mark, Jeffrey, Cynthia

• University marketing directors’ views on the components of a university brand

  Citation: 69

  Authors: Rehnuma, Roger, Sharmila

• The impact of entrepreneurship education in European universities: an intention-based approach analyzed in the Spanish area

  Citation: 60

  Authors: Ana, José Luis, Pablo, M. Purificación

• Social innovation and social entrepreneurship: discovering origins, exploring current and future trends

  Citation: 59

  Authors: Luís, João Renato, Carlos, João

• Place branding research: a thematic review and future research agenda

  Citation: 59

  Authors: Alok, Zillur

• Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

  Citation: 56

  Authors: Enrique, Rafael, Carla, Silvia

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