International Marketing Review

Aims & Scope

International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge.

IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field.

IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical.

At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication.

We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas.

Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines.

Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them.

IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	4.6

SJR (SCImago Journal Rank)

Year	Value
2024	1.306

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	109

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Testing measurement invariance of composites using partial least squares

  Citation: 1944

  Authors: Jörg, Christian M., Marko

• The Mechanism of Internationalisation

  Citation: 1894

  Authors: Jan, Jan‐Erik

• Towards the Fifth‐generation Innovation Process

  Citation: 725

  Authors: Roy

• Gradual Internationalization vs Born-Global/International new venture models

  Citation: 715

  Authors: Justin, Alexander

• The determinants of export performance: a review of the empirical literature between 1987 and 1997

  Citation: 578

  Authors: Shaoming, Simona

• Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988

  Citation: 547

  Authors: Nils‐Erik, Stanley F.

• The role of national culture in international marketing research

  Citation: 520

  Authors: Jan‐Benedict E. M.

• A model of image creation and image transfer in event sponsorship

  Citation: 485

  Authors: Kevin

• The influence of country image structure on consumer evaluations of foreign products

  Citation: 431

  Authors: Michel, Nicolas, Louise A., Mehdi

• A critical look at the use of SEM in international business research

  Citation: 404

  Authors: Nicole Franziska, Rudolf R., Christian M., Christopher

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