International Journal of Technology Marketing

Aims & Scope

IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products.

This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

View Aims & Scope

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Metrics & Ranking

Journal Rank

Year	Value
2024	18725

Journal Citation Indicator

Year	Value
2024	100

SJR (SCImago Journal Rank)

Year	Value
2024	0.247

Quartile

Year	Value
2024	Q3

h-index

Year	Value
2024	19

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Computer Science, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Augmented reality smart glasses: an investigation of technology acceptance drivers

  Citation: 226

  Authors: Philipp A., Young K.

• Consumers' adoption of wearable technologies: literature review, synthesis, and future research agenda

  Citation: 147

  Authors: Mahdokht

• A review and analysis of literature on netnography research

  Citation: 79

  Authors: Michael, Vijai Kumar, Hanna

• E-learning critical success factors: an exploratory investigation of student perceptions

  Citation: 52

  Authors: Hassan M.

• Wearable XR-technology: literature review, conceptual framework and future research directions

  Citation: 40

  Authors: Stephanie Hui Wen

• On becoming creative consumers - user roles in living labs networks

  Citation: 37

  Authors: Seppo, Mika, Anna Greta

• Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate

  Citation: 35

  Authors: Ompal, Adarsh, P.K., Deepti

• Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust

  Citation: 34

  Authors: Apostolos N., Pinelopi

• An empirical study of factors determining wearable fitness tracker continuance among actual users

  Citation: 32

  Authors: Kokil, Isha, Gurinder

• A framework for understanding the different research avenues of living labs

  Citation: 32

  Authors: Seppo, Mika

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