International Journal of Sports Marketing and Sponsorship

Aims & Scope

The journal provides a vital resource to both academic and industry experts.

For academics it is an opportunity to publish the highest quality, peer-reviewed research.

Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing.

Listed below are just some of the examples of themes covered by the journal: • Consumer attitudes to sports and sports marketing programmes • Event evaluation • Demographic analysis • Brand awareness • Brand recall for sponsors/non-sponsors • Ambush marketing • Risk management • Technology • Merchandising strategies • Globalization of sport

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.7

Journal Rank

Year	Value
2024	7300

Journal Citation Indicator

Year	Value
2024	670

SJR (SCImago Journal Rank)

Year	Value
2024	0.757

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	37

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, Economics, Econometrics and Finance and Health Professions, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

  Citation: 160

  Authors: James M., Daniel C.

• Consumer acceptance of sports wearable technology: the role of technology readiness

  Citation: 133

  Authors: Taejung, Weisheng

• Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

  Citation: 104

  Authors: Daniel C., Daniel F., Makoto, Sumiko

• We love to hate them! Social media-based anti-brand communities in professional football

  Citation: 75

  Authors: Bastian, Claas Christian, Benjamin

• An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

  Citation: 72

  Authors: Richard, Jeffrey D.

• The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products

  Citation: 69

  Authors: Yong Jae, Kyoungtae, Cathryn L, Tae Hee

• Dimensions of athletic star power associated with Generation Y sports consumption

  Citation: 64

  Authors: Jessica R., James J.

• Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence

  Citation: 63

  Authors: Yeung-Jo, June-Hee

• A critical mass of corruption: why some football leagues have more match-fixing than others

  Citation: 60

  Authors: Declan

• The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective

  Citation: 60

  Authors: Shawn, Philip J.

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