International Journal of Research in Marketing

Aims & Scope

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.

Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.

Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	7.5

SJR (SCImago Journal Rank)

Year	Value
2024	3.869

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	128

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• An empirical comparison of the efficacy of covariance-based and variance-based SEM

  Citation: 2201

  Authors: Werner, Michael, Jörg

• Applications of structural equation modeling in marketing and consumer research: A review

  Citation: 1747

  Authors: Hans, Christian

• The C-OAR-SE procedure for scale development in marketing

  Citation: 1708

  Authors: John R

• A social influence model of consumer participation in network- and small-group-based virtual communities

  Citation: 1517

  Authors: Utpal M., Richard P., Lisa Klein

• The use of lisrel in validating marketing constructs

  Citation: 1220

  Authors: Jan-Benedict E.M., Hans C.M.

• Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

  Citation: 1075

  Authors: Jill, Niraj

• Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions

  Citation: 1008

  Authors: Shirley, Peter

• Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality

  Citation: 1005

  Authors: Pratibha A

• Service-dominant logic 2025

  Citation: 971

  Authors: Stephen L., Robert F.

• Reaping relational rewards from corporate social responsibility: The role of competitive positioning

  Citation: 936

  Authors: Shuili, C.B., Sankar

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