International Journal of Nonprofit and Voluntary Sector Marketing

Aims & Scope

International Journal of Nonprofit and Voluntary Sector Marketing provides an international forum for peer-reviewed papers and case studies on the latest techniques, thinking and best practice in marketing for the not-for-profit sector.

Its objective is to provide a forum for the publication of refereed papers and practice notes which are of direct relevance to the practitioner while meeting the highest standards of intellectual rigour.

In so doing, the Journal seeks to encourage communication and the sharing of expertise between all those concerned with nonprofit marketing, including those who are involved with fundraising and marketing, public relations, advertising and communications, IT and database management, academics and consultants to the sector.

The main sectors covered by International Journal of Nonprofit and Voluntary Sector Marketing are: Goods and services marketing, Fundraising, Advertising and promotion, Branding and positioning, Campaigns and lobbying, Ethics and fundraising, Information technology and database management, Sponsorship, Public relations, Events management.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Social entrepreneurship: towards conceptualisation

  Citation: 580

  Authors: Gillian, Jay, Kashonia

• Understanding the volunteer market: the what, where, who and why of volunteering

  Citation: 274

  Authors: Helen, Deborah

• Factors underlying the inclination to donate to particular types of charity

  Citation: 198

  Authors: Roger

• A critical review of forms of corporate community involvement: from philanthropy to partnerships

  Citation: 180

  Authors: Maria May, Annmarie

• Gift giving: an interdisciplinary review

  Citation: 176

  Authors: Adrian, Lucy

• Determinants of charitable donation intentions: a structural equation model

  Citation: 165

  Authors: Sampath Kumar, Walter H.

• Consumer perceptions of compatibility in cause‐related marketing messages

  Citation: 137

  Authors: Carrie S., Nora J.

• Gender differences in charitable giving

  Citation: 119

  Authors: Debra J., Melissa S., Zachary I., Amir Daniel

• The relevance of reputation in the nonprofit sector: the moderating effect of socio‐demographic characteristics

  Citation: 108

  Authors: Matthias P., Marko, Christian M.

• Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance

  Citation: 108

  Authors: Brenda, Paulette