International Journal of Internet Marketing and Advertising

Aims & Scope

IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising.

IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.9
2024	1.30

Journal Rank

Year	Value
2024	12552

Journal Citation Indicator

Year	Value
2024	297

SJR (SCImago Journal Rank)

Year	Value
2024	0.454

Quartile

Year	Value
2024	Q3

h-index

Year	Value
2024	26

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

  Citation: 67

  Authors: Byeong-Joon

• Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

  Citation: 58

  Authors: Rick L., Imran S.

• Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

  Citation: 57

  Authors: Hassan, Wafi Al, Yasser, Ismail, Chris, Ahmad

• Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance

  Citation: 53

  Authors: Iryna, Anthony C., Thuong T.

• Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

  Citation: 42

  Authors: Phuoc H.M., Bashar S.

• Investigating customer click through behaviour with integrated sponsored and nonsponsored results

  Citation: 40

  Authors: Bernard J., Amanda

• e-WOM: the effects of online consumer reviews on purchasing decisions

  Citation: 39

  Authors: Ali, Murat

• Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency

  Citation: 39

  Authors: Naa Amponsah, Linwan

• Website loyalty: an empirical investigation of its antecedents

  Citation: 36

  Authors: Sertan, Reetika

• E-marketing ethics: a theory of value priorities

  Citation: 33

  Authors: Jan, Jacob Dahl

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