International Journal of Electronic Marketing and Retailing

Aims & Scope

The world of electronic marketing is continuously evolving.

Marketing theories and practices must adapt to these new technological and social scenarios.

IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing.

Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution.

IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.

Topics covered include: -Advances in e-marketing, applications- Internet of things- Smart technologies and mobile marketing- Big data management- Customer participation and value co-creation- Service marketing- Consumer ethnography and netnography- Supply chain management- Channel management, e-tailing- Innovation/product development- Marketing strategies and management- Consumer behaviour- Customer relationship management- Social media marketing- Security/privacy, ethics/legal issues

View Aims & Scope

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Metrics & Ranking

Journal Rank

Year	Value
2024	21748

Journal Citation Indicator

Year	Value
2024	84

SJR (SCImago Journal Rank)

Year	Value
2024	0.191

Quartile

Year	Value
2024	Q4

h-index

Year	Value
2024	17

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

  Citation: 53

  Authors: Ahmad Samed Al, Husam, Ahmad Al, Alaa, Husam

• Examining online channel selection behaviour among social media shoppers: a PLS analysis

  Citation: 32

  Authors: Sajad, Wan Khairuzzaman Wan

• The last mile of e-commerce – unattended delivery from the consumers and eTailers' perspectives

  Citation: 29

  Authors: Mark, Brett, Martyn

• Information quality, online community and trust: a study of antecedents to shoppers' website loyalty

  Citation: 24

  Authors: Michael Chih Hung, Edward Shih Tse, Julian Ming Sung, Alex Fei Long

• Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase

  Citation: 24

  Authors: Beheruz N., Sunil, Blaise

• Can avatars enhance consumer trust and emotion in online retail sales?

  Citation: 21

  Authors: Liz C., Dale

• Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing

  Citation: 21

  Authors: Pradeep, Sushil Kumar

• Cooperative advertising in a dual channel supply chain

  Citation: 21

  Authors: Ruiliang, Sanjoy, Amit

• The cost of electronic retailing: prevalent security threats and their results

  Citation: 19

  Authors: B. Dawn, Adriana

• Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India

  Citation: 19

  Authors: Urvashi, Ravi, Ash N.

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