International Journal of Bank Marketing

Aims & Scope

JBM aims to publish papers that relate to the marketing challenges of financial services providers around the globe.

Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.

In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.

The general topic areas covered in IJBM include (but are not limited to): • Advertising of financial services • Behavioural finance • Branding financial services • Corporate social responsibility • Customer Relationship Management (CRM) • Institutional banking and finance • Mobile and online banking • Pricing financial services • Retail banking • Regulations affecting financial services marketing • Segmenting financial services customers.

View Aims & Scope

---

Metrics & Ranking

Impact Factor

Year	Value
2025	6.9

SJR (SCImago Journal Rank)

Year	Value
2024	1.439

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	113

---

---

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

---

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

---

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Adoption of Internet banking by Australian consumers: an empirical investigation

  Citation: 482

  Authors: Milind

• The moderating effect of gender in the adoption of mobile banking

  Citation: 420

  Authors: Hernan E., Rosa E.

• Predicting young consumers' take up of mobile banking services

  Citation: 383

  Authors: Nicole, Adrian, Alexander

• Consumers’ attitudes towards online and mobile banking in China

  Citation: 372

  Authors: Sylvie, Xiaoyan

• Determinants of customer satisfaction in retail banking

  Citation: 357

  Authors: Terrence, Gordon H.G.

• Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction

  Citation: 344

  Authors: Josée, Ko, Pascal

• The impact of trust and perceived risk on internet banking adoption in India

  Citation: 333

  Authors: Ankit, Shailendra

• A model of trust in online relationship banking

  Citation: 322

  Authors: Avinandan, Prithwiraj

• The diffusion of Internet banking among Singapore consumers

  Citation: 312

  Authors: Philip, J.

• Consumer attitude and intention to adopt mobile wallet in India – An empirical study

  Citation: 292

  Authors: Deepak, Himanshu

---