Health Marketing Quarterly

Aims & Scope

Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today’s complex environment.

The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, medical tourism, and public health care organizations.

This includes the use of marketing to promote, position, deter, and enhance health care organizations/issues.

Health Marketing Quarterly also accepts submissions regarding the development of the marketing literature on both a conceptual and empirical basis including experimental and pilot studies.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.6

Journal Rank

Year	Value
2024	15746

Journal Citation Indicator

Year	Value
2024	121

SJR (SCImago Journal Rank)

Year	Value
2024	0.329

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	33

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science
• Medline

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Health Professions, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Understanding Health Literacy for Strategic Health Marketing: eHealth Literacy, Health Disparities, and the Digital Divide

  Citation: 248

  Authors: Graham D., Mohan Jyoti

• Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model

  Citation: 221

  Authors: Sameer, Michael D., Debra Z.

• Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements

  Citation: 76

  Authors: Richard, Barry

• Trust in Online Prescription Drug Information Among Internet Users

  Citation: 58

  Authors: Ajit M., Aparna D., Matthew, George M.

• Adding a Competitive Dimension to Importance-Performance Analysis

  Citation: 57

  Authors: Arthur L., Richard K

• Best Practices of Total Quality Management Implementation in Health Care Settings

  Citation: 57

  Authors: Faisal, Zillur, Mohammed

• The Applicability of SERVQUAL in Different Health Care Environments

  Citation: 56

  Authors: Alison M.

• Dimensions of Patient Empowerment

  Citation: 55

  Authors: Robyn, Jillian C., Lester W.

• Loyalty and Positive Word-of-Mouth

  Citation: 48

  Authors: Ronald J., Michele, Elizabeth

• Traveling Abroad for Medical Care: U.S. Medical Tourists' Expectations and Perceptions of Service Quality

  Citation: 48

  Authors: Michael, David G.

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