Foundations and Trends in Marketing

Aims & Scope

Foundations and Trends® in Marketing will publish survey and tutorial articles on the following topics: -B2B Marketing- Bayesian Models- Behavioral Decision Making- Branding and Brand Equity- Channel Management- Choice Modeling- Comparative Market Structure- Competitive Marketing Strategy- Conjoint Analysis- Customer Equity- Customer Relationship Management- Game Theoretic Models- Group Choice and Negotiation- Discrete Choice Models- Individual Decision Making- Marketing Decisions Models- Market Forecasting- Marketing Information Systems- Market Response Models- Market Segmentation- Market Share Analysis- Multi-channel Marketing- New Product Diffusion- Pricing Models- Product Development- Product Innovation- Sales Forecasting- Sales Force Management- Sales Promotion- Services Marketing- Stochastic Model.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	0.5
2024	0.50

Journal Rank

Year	Value
2024	6030

Journal Citation Indicator

Year	Value
2024	20

SJR (SCImago Journal Rank)

Year	Value
2024	0.868

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	18

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Experience Marketing: Concepts, Frameworks and Consumer Insights

  Citation: 200

  Authors: Bernd

• Eye Tracking for Visual Marketing

  Citation: 184

  Authors: Michel, Rik

• Consumers' Purchase Intentions and their Behavior

  Citation: 98

  Authors: Vicki

• Brand Attachment: Constructs, Consequences, and Causes

  Citation: 82

  Authors: C., Deborah J., Joseph

• Is Food Marketing Making us Fat? A Multi-Disciplinary Review

  Citation: 81

  Authors: Pierre

• Product Assortment and Consumer Choice: An Interdisciplinary Review

  Citation: 60

  Authors: Alexander

• Customer Equity: Measurement, Management and Research Opportunities

  Citation: 59

  Authors: Julian, Dominique M.

• Choice Models in Marketing: Economic Assumptions, Challenges and Trends

  Citation: 57

  Authors: Sandeep R., Jaehwan, Thomas, Peter E., Greg M.

• Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

  Citation: 56

  Authors: Tammo H. A.

• Multichannel Retailing: A Review and Research Agenda

  Citation: 50

  Authors: Huan, Lara, Peter C.

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