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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• The formalization of case study research in international business

  Citation: 53

  Authors: Pervez N., Rebecca

• Die typologie von Dienstleistungen aus informationsökonomischer sicht

  Citation: 52

  Authors: Herbert

• Unternehmens- und Marketingkommunikation

  Citation: 45

  Authors: Manfred, Arne

• The impact of brand heritage on customer perceived value

  Citation: 39

  Authors: Thomas, Nadine, Steffen, Klaus-Peter

• Generic customer segments and business models for smart grids

  Citation: 24

  Authors: Hans C., Karoline, Moritz

• Costumer value Kundenvorteile schaffen Unternehmensvorteile

  Citation: 22

  Authors: Christian, Thomas, Arne

• Neurophysiology uncovers secrets of TV commercials

  Citation: 22

  Authors: Rafal, Michal, Tomasz

• Green consumerism in Denmark: Some evidence from the ØKO foods-project

  Citation: 21

  Authors: Suzanne C.

• Eine erfassung und abgrenzung des dienstleistungsbegriffs auf produkttypologischer basis

  Citation: 20

  Authors: Hans, Ralf

• Chancenpotentiale und Gestaltungsperspektiven des M-Commerce

  Citation: 19

  Authors: Klaus-Peter, Frank, Holger