Australasian Marketing Journal

Aims & Scope

The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC).

It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners.

The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing.

Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations.

Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.

All articles will be subject to a double-blind review process.

This journal is a member of the Committee on Publication Ethics (COPE).

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	3.8
2024	4.00

SJR (SCImago Journal Rank)

Year	Value
2024	1.403

Quartile

Year	Value
2024	Q1

Journal Rank

Year	Value
2024	2685

Journal Citation Indicator

Year	Value
2024	815

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

  Citation: 1996

  Authors: Marko, Joseph F., Jun-Hwa, Jan-Michael, Christian M.

• The Analysis of Mechanisms and Their Contingencies: PROCESS versus Structural Equation Modeling

  Citation: 1151

  Authors: Andrew F., Amanda K., Nicholas J.

• Eating Clean and Green? Investigating Consumer Motivations towards the Purchase of Organic Food

  Citation: 356

  Authors: Samantha, Angela

• The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

  Citation: 327

  Authors: Paul C.S., Gary Yeong-Yuh, Chieh-Ru

• Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

  Citation: 304

  Authors: Jason, Paul, Shasha, Geoffrey N.

• Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory

  Citation: 275

  Authors: Aditya Kumar, R.K., Amandeep

• Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

  Citation: 256

  Authors: Shalini, Manish, Puneet, Amandeep

• AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention

  Citation: 228

  Authors: Yingzi, Chih-Hui, Patrick, I-Ling

• Designing Vignette Studies in Marketing

  Citation: 210

  Authors: Kelly D., Michael J., Michael R.

• The Customer Engagement/Value Interface: An Exploratory Investigation

  Citation: 206

  Authors: Linda D.

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