Asia Marketing Journal

Aims & Scope

We continue to welcome articles in areas reflecting major trends in the business environment and practices of the Asian market.

We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing.

We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Metrics & Ranking

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Directory of Open Access Journals (DOAJ)
• Web of Science

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Aims scope
• Homepage
• Oa statement
• Author instructions
• License terms
• Review url
• Board url
• Copyright url
• Plagiarism url
• Preservation url
• Apc url
• License

Plagiarism Policy

This journal follows a plagiarism policy. All submitted manuscripts are screened using reliable plagiarism detection software to ensure originality and academic integrity. Authors are responsible for proper citation and acknowledgment of all sources, and any form of plagiarism, including self-plagiarism, will not be tolerated.

For more details, please refer to our official: Plagiarism Policy.

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, ensuring accessibility and quality in research dissemination.

This journal requires an Article Processing Charge (APC) to support open access publishing, covering peer review, editing, and distribution. The current APC is 1,000,000.00 KRW. Learn more.

Explore journals without APCs for alternative publishing options.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Solving the Mystery of Consistent Negative/Low Net Promoter Score (NPS) in Cross-Cultural Marketing Research

  Citation: 11

  Authors: Sanjay, Don, Chad, Murphy-Shigematsu

• “BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020

  Citation: 8

  Authors: Cristina Freitas de

• Labour of Love: Fan Labour, BTS, and South Korean Soft Power

  Citation: 7

  Authors: Jasmine

• The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

  Citation: 6

  Authors: Jihye, Youjae, Dawon

• Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry

  Citation: 6

  Authors: Edward, Suna

• The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings

  Citation: 5

  Authors: Beomjoon, Hyun Sik

• Television Shopping at Home to Alleviate Loneliness Among Older Consumers

  Citation: 5

  Authors: Min-Sun, Jihye

• Exploring the Customization Decision Support System Using Waypoint Solutions

  Citation: 5

  Authors: AkinOri, Kiyokazu, Seiji, Yuji

• Do Sales of an Extended Brand Affect Popularity of its Original?

  Citation: 4

  Authors: Sang-Hoon, Ji-Su, Joyo

• Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce

  Citation: 3

  Authors: Sang-Lin, Hyo-Ju