Asean Marketing Journal

Aims & Scope

The UI Journals is a peer-reviewed journal that focuses on various research topics, including science, technology, and innovation. The journal is affiliated with the University of Indonesia (UI) and has a strong focus on international collaboration and research partnerships.

The journal's scope includes various fields of study, such as natural sciences, social sciences, and humanities. The journal aims to provide a platform for researchers and scholars to share their knowledge and expertise, and to contribute to the advancement of their respective fields.

The journal is committed to maintaining the highest standards of academic integrity and rigor, and to ensuring that all published articles meet the highest standards of quality and relevance.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Directory of Open Access Journals (DOAJ)
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Apc url
• Homepage
• Aims scope

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, ensuring accessibility and quality in research dissemination.

This journal does not charge a mandatory Article Processing Charge (APC). However, optional open access publication may incur fees based on the publisher’s policies. Learn more.

Explore journals without APCs for alternative publishing options.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks

  Citation: 19

  Authors: Aries, Eirene

• Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers

  Citation: 16

  Authors: Lau Teck, Booi Chen

• The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty

  Citation: 14

  Authors: Puti Ara, Aswin Dewanto

• PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY

  Citation: 10

  Authors: Budi, Adi Zakaria, Ignatius

• MINDFUL CONSUMPTION BEHAVIOR ON SECOND-HAND FASHION PRODUCTS: INTERVARIABLE INFLUENCE ANALYSIS OF STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL

  Citation: 8

  Authors: Diyang Risma, Ramses Wardhana, Muhammad Fadhil, Muhammad Naufal, Luh Dyah

• Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand

  Citation: 8

  Authors: Diana, Brata

• Halal Literacy: A Concept Exploration and Measurement Validation

  Citation: 8

  Authors: Imam

• Consumer Empowerment Profile in Rural and Urban Area

  Citation: 8

  Authors: Megawati, Siti, Herien, Pang S

• Effects of Perceived Trust and Perceived Price on Customers’ Intention to Buy in Online Store in Indonesia

  Citation: 7

  Authors: Adrian, Ricky

• The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case

  Citation: 7

  Authors: Nadia Nila