Applied Marketing Analytics
Published by Henry Stewart Publications
ISSN : 2054-7544 eISSN : 2054-7552
Abbreviation : Appl. Mark. Anal.
Aims & Scope
Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.
Guided by its expert Editorial Board, each quarterly 100-page issue – appearing both in print and online – publishes detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research.
High-quality articles and case studies demonstrate how major brands are collecting, interpreting and analysing marketing data across the full-range of digital and non-digital channels.
Learn how to measure the effectiveness of your marketing initiatives more accurately and how to identify gaps in your marketing analytics program and what metrics support sound marketing decision making – and add to the bottom line.
View Aims & ScopeMetrics & Ranking
Journal Rank
| Year | Value |
|---|---|
| 2024 | 22414 |
Journal Citation Indicator
| Year | Value |
|---|---|
| 2024 | 87 |
SJR (SCImago Journal Rank)
| Year | Value |
|---|---|
| 2024 | 0.181 |
Quartile
| Year | Value |
|---|---|
| 2024 | Q4 |
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Decision Sciences, designed to support cutting-edge academic discovery.