AMS Review

Aims & Scope

The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing.

It publishes articles that advance the development of market and marketing theory.

The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro.

Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences.

Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories.

Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.

Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication.

The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.

View Aims & Scope

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Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	1.288

Quartile

Year	Value
2024	Q2

Journal Rank

Year	Value
2024	3140

Journal Citation Indicator

Year	Value
2024	255

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Designing conceptual articles: four approaches

  Citation: 854

  Authors: Elina

• Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

  Citation: 188

  Authors: Ingo, Anja, Manfred, Mathias, Barbara, Klaus-Peter

• Reflections on customer-based brand equity: perspectives, progress, and priorities

  Citation: 163

  Authors: Kevin Lane

• Stakeholder marketing: a definition and conceptual framework

  Citation: 159

  Authors: G. Tomas M., Jeannette A., O. C., Linda

• Entrepreneurship in global innovation ecosystems

  Citation: 138

  Authors: Shaker A., Satish

• Understanding the do-it-yourself consumer: DIY motivations and outcomes

  Citation: 117

  Authors: Marco, Shaun

• Conceptual review papers: revisiting existing research to develop and refine theory

  Citation: 99

  Authors: John

• Transaction cost theory: past, present and future

  Citation: 90

  Authors: Aric

• Benign envy

  Citation: 81

  Authors: Russell

• Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)

  Citation: 77

  Authors: Matthew B.

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