Journal of Consumer Behaviour

Aims & Scope

The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research.

An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5.2
2024	4.40

Journal Rank

Year	Value
2024	2978

Journal Citation Indicator

Year	Value
2024	2369

SJR (SCImago Journal Rank)

Year	Value
2024	1.327

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	71

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Psychology, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Who are organic food consumers? A compilation and review of why people purchase organic food

  Citation: 1063

  Authors: Renée Shaw, Pierre, Andrea, Clifford J., Julie

• Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

  Citation: 992

  Authors: Mareike

• Exploring consumer status and conspicuous consumption

  Citation: 561

  Authors: Aron, Hmily

• Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust

  Citation: 461

  Authors: Hong-Youl, Helen

• On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

  Citation: 424

  Authors: Michela, Morris B.

• Ethical values and motives driving organic food choice

  Citation: 415

  Authors: Pirjo, Bas, Svein Ottar

• Alternative marketplaces in the 21st century: Building community through sharing events

  Citation: 410

  Authors: Pia A., B.

• Consumer activity in social media: Managerial approaches to consumers' social media behavior

  Citation: 400

  Authors: Kristina

• Antecedents of trust in the sharing economy: A systematic review

  Citation: 341

  Authors: Maarten, Amber, Rense, Vincent

• The values and motivations behind sustainable fashion consumption

  Citation: 319

  Authors: Louise, Iain A.

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