Quantitative Marketing and Economics

Aims & Scope

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics.

Our focus is on important applied problems of relevance to marketing using a quantitative approach.

We define marketing broadly as the study of the interface between firms, competitors and consumers.

This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods.

Empirical research using primary, secondary or experimental data is also encouraged.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.1
2024	1.30

SJR (SCImago Journal Rank)

Year	Value
2024	2.330

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	40

Journal Rank

Year	Value
2024	1082

Journal Citation Indicator

Year	Value
2024	64

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com

  Citation: 340

  Authors: Judith, Austan

• Brand and Quantity Choice Dynamics Under Price Uncertainty

  Citation: 297

  Authors: Tülin, Susumu, Michael P.

• Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games

  Citation: 282

  Authors: Harikesh

• What makes you click?—Mate preferences in online dating

  Citation: 277

  Authors: Günter J., Ali, Dan

• Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

  Citation: 235

  Authors: Harikesh, Pradeep, Jean-Pierre

• An Empirical Model of Advertising Dynamics

  Citation: 219

  Authors: Jean-Pierre, Günter J., Puneet

• Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

  Citation: 200

  Authors: Eric T., Duncan I.

• On manufacturers complementing the traditional retail channel with a direct online channel

  Citation: 186

  Authors: Nanda, Ranran

• Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!

  Citation: 175

  Authors: Randall A., David H.

• Impact of social network structure on content propagation: A study using YouTube data

  Citation: 155

  Authors: Hema

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